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Reading list for marketers – Stanford SMM 2010 + mine

September 3rd, 2010 Posted in article, ecommerce, emarketing

I was luckly to participate to the Strategic marketing management class in Stanford GSB in 2010. and from this program I discovered a lot of references from various books. Because a lot of participants were interesting in such reading information, a reading list has been compiled by Stanford faculties. In the same time, I m adding some books I have found potentially interesting or suggested by other participants of the program. Unfornutly I didn’t read all of them, and I can’t make a review of each book for the moment.

Books recommended by BABA SHIV

Digital Marketing









Suggested by JENNIFER AAKER






Suggested by Christian Wheeler

Suggested by Dan Thomas Author of

Books about Positioning and Influence






Books about Problem Solving



Books about Business Models



Books about Design Thinking


Books about Digital Marketing


Digital Marketing—Newsletters and Blogs – Written and compiled by Dan Thomas

There are literally hundreds of Electronic Newsletters and Blogs devoted to Digital Marketing. Here are just a few that may be useful to you, depending on your interests and type of business.

www.emarketer.com eMarketer provides a data rich update on developments in the use of emarketing tools. The company’s primary business is to sell an electronic database of marketing data on digital marketing to companies. If I remember correctly, it is about $30,000 per year.

www.mashable.com Mashable is the daily news feed about developments in the Digital Marketing world. It covers a wide range of topics and is a source that the people in the industry follow.

www.marketingsherpa.com Marketing Sherpa was one of the early entries in the field. They have a strong reputation and a broad set of resources on their web site. They do have a focus on B2B marketing.

www.marketo.com Marketo focuses on B2B applications for Digital Marketing. They have a marketing automation solution they sell. They also have a very good series of webinars that cover B2B topics.

www.marketingprofs.com Marketing profs started out as a group of marketing professors. It seems to have been going through a major transformation in the last year. The blog, however, is quite interesting, so you may want to take a look at it.

www.wdfm.com Larry Chase’s Web Digest for Marketers often has interesting articles and links to more complete data.

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