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How to use Popup domination, aweber or mailchimp for mailing

February 25th, 2011 | No Comments | Posted in article, ecommerce, emarketing

BIG UPDATE : April 2012 , My own company acquires a competitor of Popup Domination, we are welcome to check it : http://www.wpsubscribers.com , it’s a good alternative to consider to build your mailing list with wordpress

What all these names ? it’s email marketing tools. to create mailing list and campaigns and send your crap to your visitor. I m not very fond of these tools but I don’t want to spam them, I want to notify them, and it is all the difference.
from some friends and contact, I have been recommanded 2 tools to power the mailing list :

Aweber logo

http://www.aweber.com or http://www.mailchimp.com

I selected mailchimp, because the monkey was fun :) , it is not only the reason, there is a free plan, and I have heard of a bug with aweber concerning the post and validation message to be in english only, which will not be suitable with my users database. Also because they have a free app for iPhone and the trend of popularity of their service seem to be pretty good

If you check at the popularity of the 2 services with Alexa

In order to get new subscribers or notify existing customers, I choosed this plugin for wordpress :

Popup Domination plugin which is supposed to work well with wordpress and compatible with either aweber or chimpmail as a backend.

stay tuned, you should see the popup to try it in a few seconds if you didn’t see it already


And now, the new reference is really WPSubscribers, because it is more complete and contains more methods, and because I can make sure development includes new requirement and suggestions for bloggers and users

logo of WPSubscribers

 

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Best sites to download WordPress templates catalog

January 30th, 2011 | No Comments | Posted in ecommerce, emarketing, software review

I need a  top of the art wordpress templates for my new web site, which has a very good traffic ( http://www.obviousidea.com ) , it is a web site where different products will be available in the showcase.
so it is products / software oriented, with the need to display differents category ( online web apps, windows software and application, photo oriented products, but also iPhone & iPad apps )

the purpose of this post is to select and list the best web site to find the WordPress template of your dream :

http://www.templatemonster.com/wordpress-themes.php

good old web site providing templates and model for popular CMS, it is not limited or specialized to WordPress, but a website I know since a few years already. Price starts around 50$ and you may have an option to have someone installing it for you.

http://www.rockettheme.com/wordpress
Suggested by a friend when I asked by twitter and facebook for a suggestion list of references. I didn’t navigate too much, but worth to be listed ( Price starts from 50$ )

they have also phpBB theme, but finally, due to the lack of feedback for phpBB SEO mod and the possibility to add facebook connect to a phpBB3 forum, I prefered to invest a few $$ and I purchased a Vbulletin forum :  http://forum.obviousidea.com . But.. soon I will probably look for provider for a Vbulletin style / interface / theme / templates , whatever how they call it.


http://www.woothemes.com/

Woothemes is specialized into WordPress templates, with very smart business prices, ( buy 1 , get 3 free ), also with membership subscription. I like the woothemes website designs, but I didn’t search too much yet in their template database. Nevertheless, I know it is very popular provider for WordPress as their logo ( bottom right of live templates ) is visible in a lot of popular blogs.

and the best one ( on my humble opinion ) is :

http://themeforest.net/

I like the quality of the templates, not limited to offer a good look but also with nice features to make your daily post easier to manager, it is definitly the one I m looking first.
I bought some code from them already at http://codecanyon.net/
it works with a deposit system, so you can make a deposit and use the credit for differents items ( not only the templates )

If you have any suggestions for more web site like this, please share in comments

*** MORE to be updated ***

http://www.wordpressthemes.com/
http://www.blogohblog.com/

http://www.wpthemegenerator.com?prd=brainfight

 

 

 

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OpenCandy.com .. Usual story of the small player policy, short-term and unflexible…

September 22nd, 2010 | No Comments | Posted in article, ecommerce, emarketing

I was mentionning OpenCandy in a post a few hours ago about some providers to make money from your traffic

Actually I have register just after the blog post, because I know the company by reputation, and from other publishers feedback.

Actually, indeed, I don’t have the VSO-Software huge traffic which was letting me receive a lot of request for sponsor program. I had to decline them most of time because of the company policy and because VSO didn’t need the extra money – yet .
For the moment, I don’t have yet my own new popular software, only a cool context menu Photo Uploader For Facebook software, still in a beta stage ( but stable ) that I need to promote. In the same time, I have other software under development, and I work as a consultant for both software publishers ( and some have a very good traffic and ranking ) and some other software relative company ( download , reviews, paiment provider etc… )
It means, I m far to be a beginner in this industry even if today I don’t have my own product running.

After my appliance for a OpenCandy account, I got a personal email, and a few exchanges have been completed by email… final result, they refused to open an account , as they require 100k download a month. We are back to the “stupid” policy I could have experienced with big companies ( I don’t tell the name but look in the top 5 search engines, or top 5 worldwide download portal ), where the policy of a company doesn’t allow any flexibility.

Too bad, as I m feeling as a slut needing to beg to have access to the account I would be able to recommand to some other publishers… these publishers which have already enough money to not have to consider another sponsor program. really, I m not sure it is the best strategy to adopt. I understand their point of view, but I will keep a quite angry feeling about them, sure.. they said I could read the SDK… fuck…
I will eat real candies.. it will make me feel better :)

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How to get some money from your download traffic ?

September 22nd, 2010 | 1 Comment | Posted in ecommerce, emarketing

A long awaited post I would like to make as good and as complete as possible.

for now, I will list a few providers you could look at, which won’t require any contract ( unlike Microsoft Bing toolbar, Google toolbar, Yahoo Toolbar or Ask Toolbar program )

http://www.Conduit.com – a very popular toolbar provider, easy to setup , easy to try to check how many of your users would accept to have a toolbar or a promotion software bundled with your own product… BUT … the revenue from this provider is very low and with a lot of conditions to be paid. I recommand to use it to learn, but if you are not satisfy with the revenue, you can try another program.

OpenCandy – a popular platform to suggest other publishers during your setup installation script. I didn’t try it personally ,but it is a well known and respected publisher

– a new one I just found – AfterDownload:
http://www.afterdownload.com

– Later, I would check out Predictad

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Reading list for marketers – Stanford SMM 2010 + mine

September 3rd, 2010 | No Comments | Posted in article, ecommerce, emarketing

I was luckly to participate to the Strategic marketing management class in Stanford GSB in 2010. and from this program I discovered a lot of references from various books. Because a lot of participants were interesting in such reading information, a reading list has been compiled by Stanford faculties. In the same time, I m adding some books I have found potentially interesting or suggested by other participants of the program. Unfornutly I didn’t read all of them, and I can’t make a review of each book for the moment.

Books recommended by BABA SHIV

Digital Marketing









Suggested by JENNIFER AAKER






Suggested by Christian Wheeler

Suggested by Dan Thomas Author of

Books about Positioning and Influence






Books about Problem Solving



Books about Business Models



Books about Design Thinking


Books about Digital Marketing


Digital Marketing—Newsletters and Blogs – Written and compiled by Dan Thomas

There are literally hundreds of Electronic Newsletters and Blogs devoted to Digital Marketing. Here are just a few that may be useful to you, depending on your interests and type of business.

www.emarketer.com eMarketer provides a data rich update on developments in the use of emarketing tools. The company’s primary business is to sell an electronic database of marketing data on digital marketing to companies. If I remember correctly, it is about $30,000 per year.

www.mashable.com Mashable is the daily news feed about developments in the Digital Marketing world. It covers a wide range of topics and is a source that the people in the industry follow.

www.marketingsherpa.com Marketing Sherpa was one of the early entries in the field. They have a strong reputation and a broad set of resources on their web site. They do have a focus on B2B marketing.

www.marketo.com Marketo focuses on B2B applications for Digital Marketing. They have a marketing automation solution they sell. They also have a very good series of webinars that cover B2B topics.

www.marketingprofs.com Marketing profs started out as a group of marketing professors. It seems to have been going through a major transformation in the last year. The blog, however, is quite interesting, so you may want to take a look at it.

www.wdfm.com Larry Chase’s Web Digest for Marketers often has interesting articles and links to more complete data.

Avangate E-commerce reseller and Affiliate platform for software publishers

July 2nd, 2010 | No Comments | Posted in article, ecommerce, emarketing

Avangate is a e-commerce platform based in Europe and with Offices in USA and Asia. They provide solution for software publishers to register the products, so basically it is like a bank service but specialized in the software market. This way you can focus on the product and no waste any time to build a shopping cart, customer back office and database.
You will be able to support a lot of different paiment methods :

Visa , Mastercard, American Express, Paypal , Wire Transfer, Alipay ( Chinese method ), Solo , Trialpay .. all in one.

You can open a publisher account easily and it’s free, but you need to have a web site already done

Open Avangate publisher account

If you have any question please feel free to ask any question about it, I have worked with them as a publisher for VSO and as a consultant for other companies.

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