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Pretotyping vs Lean startup vs BootStrapping vs Scrum method ?

A long time, I didn’t write in english ( which is definitely not my native language and I apologize in advance for all the mistakes ) but as I will speak about a video in english, let’s be international.

pretotyping or prototyping

Quick testing to fail at no cost

A few days ago, Dan Epelman, Director of Program at the Stanford Graduate School of Business suggested me to look at  http://www.pretotyping.org/pretotype-it—the-book , after I mentioned than one of my last project which is a eco-friendly printer software was built ( idea to product including the mid term communication strategy ) using some of the methods I discovered when I was in Stanford ( class of  Strategic Marketing Management , Class of 2010 )

I liked a lot this video of Pretotyping, but my purpose isn’t to explain what it is , because the video and the book are there , but the question is why I liked it ? and  why I would like to share it ? and what is the link with my current activities or practice.

In short, from how I understand, the pretotyping approach is to validate a concept with a very small test before launching the prototype. Most of ideas fails, and the only way to ask to somebody if they agree and like the idea isn’t enough. and it’s sooooooo true ! ask if they would like a service and they will probably say yes, if they don’t need to pay, or even just use it regularly.

Once I watched the video ( I didnt read the book yet ) , I was thinking about all the other methods arounds to compare, what is the difference with bootstrapping ( = make a project with no or few ressources ), the lean startup, or scrum methods ? that’s all the same and all different methods, depending what is your background , what is your current project status, and your past experience about it.

What I like about the Pretotyping manifesto is the fact is make sense, but it feels so much what and how I works already, so I will be part of the people who like it because it gives fundamentals, basement, canvas, theory to what I think I m doing already.

The definition of Pretotyping by the authors :

Pretotyping
[pree-tuh-tahy-ping], verb: 

Testing the initial appeal and actual usage of a potential new product by simulating its core experience withthe smallest possible investment of time and money.

But I prefer much more the tagline :

Make Sure you are building the right “it” before your build it right

And that’s true, most of the ideas aren’t so good, or people will not put the energy ( or money ) to use the service or the product, that’s why things like http://www.startupweekend.org is a great way to validate an idea in a very short period of time ( 2 days )

In my own experience, I never hesitated to use “fake door” method, which is for exemple to put a button in your app, and even if this button makes nothing you track how many people are using it.

if people doesn’t use it, it could be because :

1 – it’s not visible
2 – not well explained ( wording in the button, or explanations )
3 – People doesn’t have any interest in it.

it requires some experience to know what to do in each case, and when to give up. Your idea is great, your product is great, but you just don’t know how to access people who could use it.. it’s the most common problem I could see.

Another notice, I am member and investor in the local business angels association of my area, so I have seen dozens of pitchs and presentation, so I know how much it is valuable to not only have the idea but to also to know how to validate them, then convince investors, then .. make it profitable ! As said in the video, no point to spend 1.2 Millions in communication to make 1M in profit, unless you have really a good branding strategy.

One last thing…

Finally, the video has been recorded in January 2012 and it is funny to see what they said about instagram now we know the acquisition details http://mashable.com/2012/04/10/instagram-timeline/

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Limited offer : Free Neuromarketing webinar

February 15th, 2011 | No Comments | Posted in article, emarketing, Neuromarketing

About 6 months ago, I was lucky enough to be accepted in a Stanford Graduate School of Business entitled “Strategic Marketing Management” ( aka SMM ). One of the key subject was Neuromarketing, something I was sensitive already, as I was interested into NLP ( Neuro Linguistic programming ), but NeuroMarketing was getting straight to the point or very simple rules, which is changing your mind, and make you communicate, market, sell, or even create products and service a better way. I would like so much to share my mind with all the samples and all the actions and experience I ran since the last 6 months, and I need to thank again Baba Shiv and all the others faculties I have met ( and the participants )

Funny facts are my consulting company is named “brainfight”.. and the new company name is ObviousIdea, but in a contest where I received 1226 logos, the final winner was a logo with .. a brain.

You can watch a screencast I did  about how people behave to a choice of 8 selected logos, and how to select a logo ( in french sorry )

Today I received an email from a neuromarketing specialist, in exchange of a 5 minutes survey about your Twitter habits, you can watch a 1-hour webinar about Neuromarketing, and the basics rules which could turn your marketing skills and results to the next level. The webinar you will be able to watch is awesome, it is really a nice summary of the Neuromarketing secrets, and even with extensive class about it, I enjoyed the video at lot. If you understand it, you would be able to say too, it can definitly influence your mindset about how to communicate and market your products.

Fill the survey and watch the free webinar

Don’t hesitate to share your thoughts about the topic

UPDATE : I found a copy of this excellent video of the webinar on Youtube , watch it , it could change your life and the way you are doing business.

this Webinar is animated by Patrick Renvoise from SalesBrain, french founders based in silicon valleyr, and my favorite neuromarketing agency

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