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How to design a logo – real case study for Light Image Reziser

December 17th, 2010 Posted in article, emarketing, photography, SEO, software review

The identity of a product starts with his logo, but for a software, it will be daily seen by the users as a .ico icon on their desktop. for this case, it is a software for Windows, which will impact a little bit the choice of the design

The software name is “Light Image Resizer”, a PC program to resize photos and pictures. The light could be interpreted as not-very-powerfull, but easy, but I opt in for that risk. Also “light” is making sense for the photo market, as the photo is the art of using lights :-).
Finally it can remind of LightRoom from Adobe, without being used by popular competitors such as VSO Image Resizer, or PowerToys Image Resizer for Windows, Mihov image resizer

Before entering in deeper analysis of the choice of the design, let’s expose the current variation of the logo, there are 8 differents ones, which is too much, but it is also a way to show why you shouldn’t put too much different ones.
Despite there are 8 choices, it is all from the same graphic designer ( Fred from Beasty Design )

Vote now on http://twtpoll.com/i8dq1a

Here is coming the common mistake, you need to make sure the logo has the same size , at least in this case, they are all fitting a square of 96×96, it is very important. Of course, you will learn from the experience the only fact to have a vivid logo, will make it more visible to your user panel.

Don’t forget the past

if it is NOT a new product or version, don’t forget to include the past logo, so whatever the users voting are new or already know the product, it will be interesting to let them compare to the old logo. If the old logo still win, and the % of users voting is a majority of the past product. You will have to consider to keep the old one. And think about why you would really need to change the logo.

Take care of the layout

If it is technically possible, make the voting sheet elements perfectly even and numbered. here we have 2 lines and 4 columns, so there is always a doubt about the numbering ( I would prefer a flat single line or column layout, but it is not technically easy with the width of the article.
If someone say the number 2, which one it will be ?
so the suggestion is really to put a number clearly visible for each logo, so whatever the way they will see them, they could refer to the same logo. If you forget this detail , you will waste an incredible amount of time, as people will say, I prefer the blue one with the arrow, and you won’t be sure at 100% about which one is referred.

The art to ask the question

Now, My public question will be :

Which draft desktop icon you will prefer for Light Image Resizer software for Windows ?

I mention the kind of product it is, the draft status, and the name of the product which could influence their choice, and create a link between the name of the product and the logo itself.

I edited the poll and the question using TwtPoll, so you can easily post the poll wherever you want.

http://twtpoll.com/i8dq1a

Don’t think about it when you will vote, just select the one you see the most, and you prefer, without thinking about details.

that’s the real fast and basic recommandation to get feedback from users, in another method we will discuss the thumb up & down methods to choose the final version.

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