a homeless person learn me about marketing

While I was in a business and holiday trip in california, we saw at a light stop, a homeless guy – or maybe a brillant student in marketing with dirty clothes in purpose – with a sign with this sentence :

“Wife and children kidnapped by ninjas, need money for karate lessons”.

You can print it as a frame :)

Well, unluckly I wasn’t able to take a photo as I was driving, so I found one on google but it makes me think about how effective this sentence could be instead of the usual quotes ” I have 4 children, need to eat etc…”

I really hesitated to donate to this guy, as I really think this kind of humor could be a nice uniqueness option to get attention. But… is making smile someone is the most efficient way to make people donate money ?

I don’t know.. but I remember this quote enought to post it in a blog. so it was memorable enough to get attention but not efficient enough to get paid.