I was luckly to participate to the Strategic marketing management class in Stanford GSB in 2010. and from this program I discovered a lot of references from various books. Because a lot of participants were interesting in such reading information, a reading list has been compiled by Stanford faculties. In the same time, I m adding some books I have found potentially interesting or suggested by other participants of the program. Unfornutly I didn’t read all of them, and I can’t make a review of each book for the moment.
Books recommended by BABA SHIV
Digital Marketing
Flip the Funnel: How to Use Existing Customers to Gain New Ones
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Descartes’ Error: Emotion, Reason, and the Human Brain
Phantoms in the Brain: Probing the Mysteries of the Human Mind
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Nudge: Improving Decisions About Health, Wealth, and Happiness.
The Ascent of Money: A Financial History of the World
Suggested by JENNIFER AAKER
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Power: Why Some People Have It and Others Don’t
We Feel Fine: An Almanac of Human Emotion
Switch: How to Change Things When Change Is Hard
Drive: The Surprising Truth About What Motivates Us
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Suggested by Christian Wheeler
Influence: Science and Practice
Suggested by Dan Thomas Author of
Business Sense: Exercising Management’s Five Freedoms
Books about Positioning and Influence
Positioning: The Battle for Your Mind
Influence: Science and Practice
You’ve Got to Be Believed to Be Heard: Reach the First Brain to Communicate in Business and in Life
Words That Change Minds: Mastering the Language of Influence 2nd edition
Made to Stick: Why Some Ideas Survive and Others Die
How to Get Your Point Across in 30 Seconds or Less
Books about Problem Solving
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Books about Business Models
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail
Seizing the White Space: Business Model Innovation for Growth and Renewal
Books about Design Thinking
The Design of Business: Why Design Thinking is the Next Competitive Advantage
Glimmer: How Design Can Transform Your Life, and Maybe Even the World
Books about Digital Marketing
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Digital Marketing—Newsletters and Blogs – Written and compiled by Dan Thomas
There are literally hundreds of Electronic Newsletters and Blogs devoted to Digital Marketing. Here are just a few that may be useful to you, depending on your interests and type of business.
www.emarketer.com eMarketer provides a data rich update on developments in the use of emarketing tools. The company’s primary business is to sell an electronic database of marketing data on digital marketing to companies. If I remember correctly, it is about $30,000 per year.
www.mashable.com Mashable is the daily news feed about developments in the Digital Marketing world. It covers a wide range of topics and is a source that the people in the industry follow.
www.marketingsherpa.com Marketing Sherpa was one of the early entries in the field. They have a strong reputation and a broad set of resources on their web site. They do have a focus on B2B marketing.
www.marketo.com Marketo focuses on B2B applications for Digital Marketing. They have a marketing automation solution they sell. They also have a very good series of webinars that cover B2B topics.
www.marketingprofs.com Marketing profs started out as a group of marketing professors. It seems to have been going through a major transformation in the last year. The blog, however, is quite interesting, so you may want to take a look at it.
www.wdfm.com Larry Chase’s Web Digest for Marketers often has interesting articles and links to more complete data.