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Reading list for marketers – Stanford SMM 2010 + mine

I was luckly to participate to the Strategic marketing management class in Stanford GSB in 2010. and from this program I discovered a lot of references from various books. Because a lot of participants were interesting in such reading information, a reading list has been compiled by Stanford faculties. In the same time, I m adding some books I have found potentially interesting or suggested by other participants of the program. Unfornutly I didn’t read all of them, and I can’t make a review of each book for the moment.

Books recommended by BABA SHIV

Digital Marketing

Flip the Funnel: How to Use Existing Customers to Gain New Ones

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Descartes’ Error: Emotion, Reason, and the Human Brain

Phantoms in the Brain: Probing the Mysteries of the Human Mind

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Nudge: Improving Decisions About Health, Wealth, and Happiness.

The Ascent of Money: A Financial History of the World

The Age of the Unthinkable: Why the New World Disorder
Constantly Surprises Us And What We Can Do About It


The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

Power: Why Some People Have It and Others Don’t

We Feel Fine: An Almanac of Human Emotion

Switch: How to Change Things When Change Is Hard

Drive: The Surprising Truth About What Motivates Us

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Suggested by Christian Wheeler

Influence: Science and Practice

Suggested by Dan Thomas Author of

Business Sense: Exercising Management’s Five Freedoms

Books about Positioning and Influence

Positioning: The Battle for Your Mind

Influence: Science and Practice

You’ve Got to Be Believed to Be Heard: Reach the First Brain to Communicate in Business and in Life

Words That Change Minds: Mastering the Language of Influence 2nd edition

Made to Stick: Why Some Ideas Survive and Others Die

How to Get Your Point Across in 30 Seconds or Less

Books about Problem Solving

Schools That Learn: A Fifth Discipline Fieldbook for Educators, Parents and Everyone Who Cares About Education

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Unfolding the Napkin

Books about Business Models

The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)

Seizing the White Space: Business Model Innovation for Growth and Renewal

Books about Design Thinking

The Design of Business: Why Design Thinking is the Next Competitive Advantage

Glimmer: How Design Can Transform Your Life, and Maybe Even the World

Books about Digital Marketing

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Digital Marketing—Newsletters and Blogs – Written and compiled by Dan Thomas

There are literally hundreds of Electronic Newsletters and Blogs devoted to Digital Marketing. Here are just a few that may be useful to you, depending on your interests and type of business. eMarketer provides a data rich update on developments in the use of emarketing tools. The company’s primary business is to sell an electronic database of marketing data on digital marketing to companies. If I remember correctly, it is about $30,000 per year. Mashable is the daily news feed about developments in the Digital Marketing world. It covers a wide range of topics and is a source that the people in the industry follow. Marketing Sherpa was one of the early entries in the field. They have a strong reputation and a broad set of resources on their web site. They do have a focus on B2B marketing. Marketo focuses on B2B applications for Digital Marketing. They have a marketing automation solution they sell. They also have a very good series of webinars that cover B2B topics. Marketing profs started out as a group of marketing professors. It seems to have been going through a major transformation in the last year. The blog, however, is quite interesting, so you may want to take a look at it. Larry Chase’s Web Digest for Marketers often has interesting articles and links to more complete data.