article emarketing photography

How a new idea is born :

I m doing a lot of things, business, entrepreneur, neuromarketing, network and event  organizer, but I m also a photographer, and single since a few weeks… what’s the point to mention this ? .. you will understand. it’s rare to find some storytelling about how the idea came and what people are thinking at the time they just got the idea. so I m writing down all the details I have think about, during a walk trip around Manly Beach around Sydney.

Fact 1 : I like portraits. the thing I prefer is taking portraits. not because of the technical challenge of the photo, but just to be able to please people, and especially the ones who never had a real professionnal photoshoot before. Actually I have dozens of friends or contacts which are using my shoots for their profile pictures, and I like this, I like to have this new relationship with someone to receive his confidence, and allow me to have the intimacy to be the first.. the first photographer I mean :)

Fact 2 : Photo Battle software available .
Part of my business is software, software for end users, photo tagging for mobile, and recently with new projects, I m involved in decision making platform, using neuromarketing but also with simple solution. One of these software is a photo battle platform, ( such hotornot, or facematch a long time ago ), it’s easier and so “mobile” to show 2 pictures side by side and to choose the one you prefer, and so, I have this plateform available, but I needed a test project of my own to make some test with more people. ( contribution, validation, upload of new pictures ). I have the technical backoffice ready for this idea, that’s why the project is possible in a short time.

Fact 3 : how to make people discuss in the real world ?

That’s the problem and the solution, I m single and photographer, I want to meet new faces, but I m also shy. how to find a way to discuss with someone you don’t know ( for exemple this morning a group of 3 teenagers which were the perfect subjects for the project ). I don’t mean this project could be the solution to find a date but a way to be at ease to discuss with new people. just a way to exchange, obtain a little “yes”, because the request is rather easy. and so the confidence will come with the time and experience.

Fact 4 : a good idea, is a simple idea,
a simple idea doesn’t need a lot of explanation, it’s easy to expose. Part of my thoughts today was to find the best pitch to expose the project, the key sentence to explain it ( the tagline ) and how to justify each part ( that’s what I m building in the same time in this article )

Fact 5 : Ignore the competition, maybe this idea exists ( because it’s a simple idea ), but I did some research with the first name I had in mind, and only 2 web sites are using it. so it will be easy to be referenced in google search engine in front of the 2 others references I found. Also, this time, the exact domain name I wanted is available. ( let’s hope it’s a correct english one )

Fact 6 : there are always some persons who are inspiring you

Actually, I need to dedicate the project to 2 persons, one than I don’t know in real yet, and another one I meet only a few weeks ago, but than I appreciate for her support. Sometimes it’s when you have new friends which doesn’t know you since a long time than they can bring you a new point of view about yourself.

Fact 7 : some people like contest.

Because once you have collected plenty of pictures, you still need to show them off ! and because of the portrait orientation of the shoots, I think the best way to entertain people to watch pictures, is the photo battle view ( so 2 pictures by screen , one click to select the “best” smile and it will load another 2 pictures side by side. this way , it can also turn the platform into a contest for both models and photographers, an option would be implemented to see the best results of the last months ( new entries ) and ALL time ( to keep the best pictures forever accessible )

< screenshot to add soon here >

What is the project then !!!!! ??? 

Instead of explaining the project with sentences, I m detailing it with a real sample and dialog ! ( with scenario of what could happen and what to do )

me ( a photographer ) : Hello, my name is Fabrice, I m part of  THE-Smiling-project, could you smile for me ?

Case 1 : reply : no sorry, I don’t smile, I m not a nice person, I will call the police, go away
in this case, that’s fine, she is not a person you want to discuss with anyway, that’s not your fault.

Case 2 : sorry, can you tell me more ? what is this project ?

the-smiling-project is a web site when we publish a lot of photos of people smiling. just because we think it is important to share happiness moment, I asked you because I saw you are a smiling persons, so I thought you would agree to participate. We take picture all over the world just to show we are finally all the same when we are happy!

( a lot of arguments can be used, depending on the persons, but once you have the dialog opened, even if you don’t have the shoot, you have discussed with someone new ! ) and it’s better approach to just claim to be a photographer and you like the smile / face of this person.

Case 3 :

the person replies :  Yes sure, ( person smiling ) …shoot … done !

if she doesn’t ask question back, that’s not a problem, you can always give a business card, and suggest to contact you to share the picture, or ask her contact.
and after the shoot  ?

you will need to upload the picture, and it will be added in the general contest , the contest is a front page with some links to explain the project, but mainly it’s the battle view with the sentence : which smile do you prefer ?

Requirement : 

You could benefit to use a good digital camera, to look really like a photographer, but it could work with an iPhone too.. if you have the legitimity of a “” business card ! ( that’s why we consider to do that , as soon as possible )

Projet summary :

web site :

a photo web site which connect people with a smile.
Volunteers all over the world collect happiness photos

TakeAways : 

– project to meet new persons
– platform for photographers to show their work
– social experience using crowdrating to understand people preference
– personal ( real user case of PhotoBattle  platform )

Problems still to be resolved :

How to get the contact / email / name of the persons ? if they don’t follow the project from the information of the business card.
How to not scare them if they understand they could be published online.
How to deal with moderation and allow people to tag themselves.
What business model  ? :)

More reading :


ARTICLE IS UNFINISHED YET… public just to let some helpers to review it and helps to correct or give first feedback. more content to be updated ( logo, tagline etc.. )