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How to design a logo – real case study for Light Image Reziser

December 17th, 2010 | No Comments | Posted in article, emarketing, photography, SEO, software review

The identity of a product starts with his logo, but for a software, it will be daily seen by the users as a .ico icon on their desktop. for this case, it is a software for Windows, which will impact a little bit the choice of the design

The software name is “Light Image Resizer”, a PC program to resize photos and pictures. The light could be interpreted as not-very-powerfull, but easy, but I opt in for that risk. Also “light” is making sense for the photo market, as the photo is the art of using lights :-).
Finally it can remind of LightRoom from Adobe, without being used by popular competitors such as VSO Image Resizer, or PowerToys Image Resizer for Windows, Mihov image resizer

Before entering in deeper analysis of the choice of the design, let’s expose the current variation of the logo, there are 8 differents ones, which is too much, but it is also a way to show why you shouldn’t put too much different ones.
Despite there are 8 choices, it is all from the same graphic designer ( Fred from Beasty Design )

Vote now on http://twtpoll.com/i8dq1a

Here is coming the common mistake, you need to make sure the logo has the same size , at least in this case, they are all fitting a square of 96×96, it is very important. Of course, you will learn from the experience the only fact to have a vivid logo, will make it more visible to your user panel.

Don’t forget the past

if it is NOT a new product or version, don’t forget to include the past logo, so whatever the users voting are new or already know the product, it will be interesting to let them compare to the old logo. If the old logo still win, and the % of users voting is a majority of the past product. You will have to consider to keep the old one. And think about why you would really need to change the logo.

Take care of the layout

If it is technically possible, make the voting sheet elements perfectly even and numbered. here we have 2 lines and 4 columns, so there is always a doubt about the numbering ( I would prefer a flat single line or column layout, but it is not technically easy with the width of the article.
If someone say the number 2, which one it will be ?
so the suggestion is really to put a number clearly visible for each logo, so whatever the way they will see them, they could refer to the same logo. If you forget this detail , you will waste an incredible amount of time, as people will say, I prefer the blue one with the arrow, and you won’t be sure at 100% about which one is referred.

The art to ask the question

Now, My public question will be :

Which draft desktop icon you will prefer for Light Image Resizer software for Windows ?

I mention the kind of product it is, the draft status, and the name of the product which could influence their choice, and create a link between the name of the product and the logo itself.

I edited the poll and the question using TwtPoll, so you can easily post the poll wherever you want.

http://twtpoll.com/i8dq1a

Don’t think about it when you will vote, just select the one you see the most, and you prefer, without thinking about details.

that’s the real fast and basic recommandation to get feedback from users, in another method we will discuss the thumb up & down methods to choose the final version.

The shoemakers children go barefoot – why my web site sucks ?

October 15th, 2010 | No Comments | Posted in article, emarketing

or “the child of shoemaker has no shoes” , I found the equivalent of this french expression to be a good sample of what happens of my case. My main web site brainfight.com sucks a lot, a single page, not updated, it is really a shame considering it is one of my professionnal activity. In the other hand, I m not the only one in this case. I don’t look really for new customers, and I have other activities in my own project. It doesn’t mean I refuse some opportunities, but it is just I have another priorities. On this point of view, I have the same life cycle than my customers, if no one reminds me the situation or put me unconfortable to outline the lack of update of my own work, I still think everything is ok.

That’s my duty to motivate the customers to not only “aware” of their required changed, but to prove some people have bad opinion of their communication and don’t dare or wish to waste their time to report about it. It touchs the very basic human behaviour, complains only if you would like it to be fixed, or because it really hurted you.

It is so easier to see problems with other’s work, than yourself, that’s also why you need 3rd party feedback in business and personal life. I am in this case, I need to find the motivation ( and time , and skills ) to update my own web site, and I don’t do it yet, because I m not in the emergency to do it.

Photos Fabrice Meuwissen

October 6th, 2010 | No Comments | Posted in emarketing, photography

Get photos and picture of Fabrice Meuwissen. This post isn’t supposed to be read, I m just checking how fast Google will index my own photos, as I have only a few available , it was on my point of view a nice topic to do a personal branding experience.
Of course, I hate to see my own face as a lot of persons, so please close this page as soon as possible :) , it sounds so weird and narcissic but for SEO I have to repeat again my name : Fabrice Meuwissen

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the Golden Ratio rule, Applied on Twitter

September 29th, 2010 | No Comments | Posted in article, emarketing, photography, twitter

As a photographer, I know and use the rule of third. but I may admit I never seen before a so easy-to-understand application of the golden ratio

New Twitter design apply the golden ratio rule

this Article on Petapixel contains several interesting links to the golden ratio rule, and how it could impact and improve your web site design. Have a good reading…and if you have more sample like this, drop me a message or a comment.

OpenCandy.com .. Usual story of the small player policy, short-term and unflexible…

September 22nd, 2010 | No Comments | Posted in article, ecommerce, emarketing

I was mentionning OpenCandy in a post a few hours ago about some providers to make money from your traffic

Actually I have register just after the blog post, because I know the company by reputation, and from other publishers feedback.

Actually, indeed, I don’t have the VSO-Software huge traffic which was letting me receive a lot of request for sponsor program. I had to decline them most of time because of the company policy and because VSO didn’t need the extra money – yet .
For the moment, I don’t have yet my own new popular software, only a cool context menu Photo Uploader For Facebook software, still in a beta stage ( but stable ) that I need to promote. In the same time, I have other software under development, and I work as a consultant for both software publishers ( and some have a very good traffic and ranking ) and some other software relative company ( download , reviews, paiment provider etc… )
It means, I m far to be a beginner in this industry even if today I don’t have my own product running.

After my appliance for a OpenCandy account, I got a personal email, and a few exchanges have been completed by email… final result, they refused to open an account , as they require 100k download a month. We are back to the “stupid” policy I could have experienced with big companies ( I don’t tell the name but look in the top 5 search engines, or top 5 worldwide download portal ), where the policy of a company doesn’t allow any flexibility.

Too bad, as I m feeling as a slut needing to beg to have access to the account I would be able to recommand to some other publishers… these publishers which have already enough money to not have to consider another sponsor program. really, I m not sure it is the best strategy to adopt. I understand their point of view, but I will keep a quite angry feeling about them, sure.. they said I could read the SDK… fuck…
I will eat real candies.. it will make me feel better :)

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How to get some money from your download traffic ?

September 22nd, 2010 | 1 Comment | Posted in ecommerce, emarketing

A long awaited post I would like to make as good and as complete as possible.

for now, I will list a few providers you could look at, which won’t require any contract ( unlike Microsoft Bing toolbar, Google toolbar, Yahoo Toolbar or Ask Toolbar program )

http://www.Conduit.com – a very popular toolbar provider, easy to setup , easy to try to check how many of your users would accept to have a toolbar or a promotion software bundled with your own product… BUT … the revenue from this provider is very low and with a lot of conditions to be paid. I recommand to use it to learn, but if you are not satisfy with the revenue, you can try another program.

OpenCandy – a popular platform to suggest other publishers during your setup installation script. I didn’t try it personally ,but it is a well known and respected publisher

– a new one I just found – AfterDownload:
http://www.afterdownload.com

– Later, I would check out Predictad

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