article blu-ray ecommerce emarketing

New DVDFab web site, better navigation and release of v7 suite of software

dvdfab 7 web site DVDFab has published a new web site, with a lot of very good idea to make the update to the newest practice to promote your activity. The web site is using now lighter color, and navigation has been greatly improved so you can easily find the software you need. That’s new web version is also pushing public the new DVDFab v7 which has new engine to backup or rip DVD but also Blu-ray disc. That’s one of the most convenient software available to convert a Blu-ray to MKV, or to backup from a BD25 or BD50 to a BD9 ( a blu-ray / AVCDHD structure but burnt to a DVD9 or DVD5 ). In such case, I recommand to downscale to 720p the resolution, but it works and the quality is pretty good.

Visit the new

Translation could be improved for French, I already mentioned it to the CEO of DVDFab ( as I m french I could easily see it wasn’t translated by native french person, or at least a person which could do the best optimisation for SEO and SEM with french search engine. At least, I can’t blame the update of the full web site, it was required, and I think it is already a good job.

article ecommerce emarketing

New ImgBurn version turns adware… so what is the problem ?

On my spare time, I was planning to write an in-deep article about if adding a sponsor ( toolbars, new browser, additionnal offers ) is a good or a bad thing to consider when you are a software publisher. It’s a very sensitive topic for me, because I left ( or have been fired depending on who is telling the story ) VSO-Software, because I dare to try to include the Ask and Conduit toolbar in ConvertXtoDVD, VSO Image Resizer…
When I read the articles about ImgBurn turning adware I was pretty shocked actually, and want to give another point of view, the small publishers one.

Articles sample :
Ghacks :

What is the deal ?
Several companies, such Google, Yahoo, Ask, EBay, Conduit and other search engines, contacts the popular software publishers to offer them commission in exchange of bundling their toolbar or link to services in the installation script of their product.
The same way some websites are including Google Adsense to get some extra cash ( and sometimes it’s their only source of revenue ), the software publishers are considered as a great source of prescription and diffusion for “Adwares”
Is a search engine toolbar an adware ? .. some providers abused, and indeed, you can always think getting your search information is a spy-mode, but dont be naive, you don’t need an extra tool installed to get a lot of information about your browsing habits. I m not a paranoid guy… it is maybe a problem and explanation about why I don’t see evil at every street corner.
The industry rules about defining an adware is : installation without consent of the user, unexplained activity and task description of the added tool, and difficult control on the uninstallation process. There are really strict rules to enter any big program, and when you see Adobe, Nero and some other bigs companies are bundling these too, you can wonder if they are stupid or not, and if they aren’t aware of what they are doing. Is anyone is posting a news to remind Apple is trying to promote Safari as a browser when you install Itunes ? no.. because it’s Apple !

Let’s come back to the ImgBurn case… is it a big company ? no … a single guy doing a great jobs since years and which deserve the loyalty of any ImgBurn users.
ImgBurn is a free software to burn files , iso images to CD / DVD / Blu-ray disc with a elegant a simple interface. It is a popular software and a reference as you can change a lot of options such hardware layer access. Up to know, I guess the only income of his author is the advertisement areas placed on his web site ( Alexa Ranking Top 15000 ), but as any software involving hardware and burning disc, it is a kind of investissement, you need to buy new burners, blank DVD, deals with a lot of support, and for something free as donation isn’t effective if you don’t force users to do that. Actually, most people are aware of what will happen, and I can certified that more than 90% of users will turn off the installation of the adware package, whatever if it is checked ON or OFF by default. the 10% ( actually it could be as low as 3% to 8% ) of people which accepts the toolbar or sponsor, are doing it by real choice or because they didn’t pay any attention of the additionnal step installing the extra program.

So stop blaming small software editor to try to make money, because I guess you are happy to have a monthly income for your work too… just my 2 cents.

article ecommerce emarketing

Fabrice Meuwissen interview for Avangate

I did an interview for Avangate a few days ago, and that interview has been published today.
Avangate is one of the biggest and most active e-commerce platform for software vendors. Reselling the top software available all over the world

“Fabrice Meuwissen is the co-founder of VSO Software , a company which produces the popular ConvertXtoDVD video converter. He is a developer & marketing person who has been involved in software development and distribution since 1997 and started using an e-commerce platform back in 1998. Fabrice also set the bases of BrainFight, a webmarketing consultancy agency mainly addressed to software vendors

 Fabrice Meuwissen portraitFabrice also set the bases of BrainFight , a webmarketing consultancy agency mainly addressed to software vendors.

Adriana Iordan: Can you please tell us a little about your background and how you got into software marketing & development?

Fabrice Meuwissen: I’m 35 years old and am from France. I’ve been involved in the computer software market since 1993.

Since finishing my studies in software development (1997), I have been involved in software development and distribution for my personal projects and through the various companies I worked for. I have started to use an e-commerce platform since 1998 at a time when internet connection was only possible with a modem and not yet with a DSL line. I have always worked for companies with international software distribution, both B2B and B2C.

In 2003 I set up VSO Software together with Jacques Vignoles we spent time developing a very popular …”

Read the full Interview of Fabrice Meuwissen for Avangate

article ecommerce emarketing

When is the right time to consider outsourcing or insourcing your eCommerce capabilities ? [Software Vendors]

Here is a summary article about a question I received a couple of days ago :

I’d like to hear what you have to say about when is the right time to consider outsourcing or insourcing your eCommerce capabilities ?
This is a question for Software Vendors,By eCommerce capabilities the followings should be considered: payments processing & tax handling, anti-fraud, shopper call center, bits delivery, etc.

Indeed, that’s a good question than software vendors and publishers could consider. Indeed software , shareware , and extended service provides a confortable margin if you have a decent volume of sales. That’s all the magic side of the software market compared to the electronics and hardware market, the cost to produce 1 software copy of 1 millions copies is about the same, only the maintenance, support, and registration cost will be on your volume.
Payments processing is usually depending on a bank, but some website acts both as a bank, reseller, and service providers, so instead of multiplying the provider you can have one to do several key tasks for you. But it has a price.
If you start with your business, and need a very fast integration of a payment method, at least to check if you will have at least your first order. You may consider easy solution such Paypal. Paypal is easy to open, no delay to start, well accepted by users, and the fees is pretty cheap with a fee of 3%.
3% is looking as huge for some newbies, but actually that’s a cost you will have only on the first sales, and without monthly subscription and without the need to give away you last blood exam as you may experience ( I m exagerating a little bit ) to your bank account manager.
As soon as you validate you have really a sale potential, it is highly recommanded to switch a popular payment service provider, you can look for RegNow, Avangate, ShareIt, Plimus, FastSpring, UpClick, SwReg, etc.. ( contact me to have special offer deal and check which one could fit the most your own activity )

Let’s do a list of top reason Why you should Outsource or Insource your eCommerce ?
– Price / commission / fees cost
– Extending the number of paiment methods
– Access new features ( Backup CD, Extended download )
– Access a new affilation network
– Have a specific shopping cart experience
– Complete control of each step of the registration
– Easier customer’s information integration
– Outsourced support for the paiment problems

Are you interesting by a complete and tailored study of this question.  Contact me or leave a question in comments.